How to lose, the case study.
If you wanted to teach a course on how to lose, this government would be the case study you would use.
Industry is begging for the same support its foreign rivals are getting with energy costs, tell them there is nothing, then there might be something, then with weeks to go there is a small percentage of what they have been getting and what their competitors are guaranteed.
Then you ask yourself why the number of companies that said that the UK was a competitive location halved from last year, down to 31 per cent from 63 per cent, while more than four in 10 companies regarded the UK as less attractive to foreign investors.
The answer is, of course, political chaos.
This energy cock up is just the latest in a long line of short sighted, ignorant, damaging, contradictory, fantasy driven cock ups that would shame Wil E. Coyote.
This government is not just directionless it is also grossly incompetent and is damaging the UK, its reputation and its wealth.
Unfortunately for the UK, it cannot survive falling off a cliff and having a boulder fall on it time and time again.
Economics, trade and Brexit, not necessarily in that order but the dog always comes first.
By Jonty Bloom Media